Power NI
Milestone Campaign
Company
Power NI
What we did
Concept Creation, Graphic Design, Radio Scriptwriting, Digital Ads, Social media, Animation
Concept Creation
Graphic Design
Radio Scriptwriting
Digital Ads
Social media
Animation
Published
June 2025
Brief
Celebrating the milestone of reaching 500,000 customers, we partnered with Power NI to create the “Powering Everyday Moments” campaign. This initiative not only marked this significant achievement but also strategically aimed to attract new customers and enhance customer retention.
The campaign concept focused on the idea that Power NI is the unseen enabler of countless precious moments within every one of the 500,000 homes it serves. Our creative narrative captured the essence of how seemingly small moments create lasting memories, emphasising Power NI’s role in facilitating these everyday experiences.
From sunrise to starlight, the gentle hum of the coffee machine brewing your perfect morning cup, the roar of excitement as you cheer on your team with friends, the warm glow of the oven as a family meal comes together, the joy of dancing with your loved one to a favorite song, and the soft light of a nightlight guiding bedtime stories, we illustrated how Power NI fuels what matters most. These everyday moments, powered by energy, are the building blocks of a lifetime of memories.
“Power NI has had the support of Stride for years, helping us bring some of our most amazing concepts and creatives to life. Helen and the team bring infectious energy, great ideas and flexibility to every project — I can't recommend them highly enough.”
Ashleigh O’Neill
Senior Marketing & Comms Executive
Power NI
