NITGA

NITGA – the Northern Ireland Tourist Guide Association, represents accredited tourist guides across Northern Ireland, connecting visitors with experts who bring the country’s stories, landmarks and landscapes to life.

They came to Stride looking for a complete rebrand and a new website that better reflected the professionalism of their members.

The existing brand no longer matched the standard of the organisation. They needed an identity that felt modern, credible and welcoming, for both visitors searching for guides and professionals considering membership.