Coca-Cola
Dr Pepper "Try More Weird"
Explore the gallery
Explore the gallery
Company
Coca-Cola
What we did
Point of Sale, Digital Design
Point of Sale
Digital Design
Published
May 2025
Brief
The "Try More Weird" campaign aimed to encourage consumers to embrace their quirks and step outside their comfort zones. Our task was to create eye-catching Point of Sale materials that would bring this vibrant rebrand to life in stores.
Our Approach
Taking inspiration from Dr Pepper's updated design featuring the iconic burgundy alongside new vibrant hot pink swirls, we developed POS displays that captured the brand's vibrant personality.
“Helen and the team at Stride are our first port of call for any form of graphic design. With sharp ideas and high-quality designs, our partnership with Stride has seen us deliver a number of key campaigns including our All-Company Conference and the renovation to our visitor centre, as well as a number of internal initiatives. We look forward to continuing this partnership with Stride.”
Rosa O' Farrell
Communications and Corporate Affairs,
Coca-Cola HBC
