What working on shopper marketing for Coca-Cola taught us about retail creative.
Retail Campaign Design
Explore the gallery
Explore the gallery
Topic
Retail Campaign Design
Published
September 2026
Category
Retail Insights
What working on shopper marketing for Coca-Cola taught us about retail creative.
When you spend years working on in-store campaigns for one of the world's most recognisable brands, you learn a few things about what actually works in retail.
In busy supermarkets, competing for attention alongside a hundred other products that all think they deserve to be noticed.
